What should link text do according to UD principles?

The principle behind effective link text is that it should clearly explain the destination or purpose of the link. This aligns with universal design (UD) principles, which emphasize inclusivity and accessibility for all users, including those with disabilities. When link text is descriptive, it helps users, particularly individuals using screen readers, to understand where the link will take them or what action will occur when they activate that link. This clarity supports a better navigation experience and overall comprehension of the content.

In contrast, using generic terms makes it challenging for users to anticipate the nature of the content they are accessing, which could lead to confusion and frustration. While brevity is important in communication, sacrificing descriptiveness for the sake of being concise can diminish accessibility and usability. Furthermore, while styling is important for visual appeal, the primary function of link text should always prioritize clarity over aesthetic alignment with color schemes.